Read This Before You Blog About Blogging
I am no expert in blogging about blogging (BaB) but I have been reading blogs for more than 2 years now - and blogging as well. I only seriously started BaB towards late 2007 when I felt that this blog needs a focused direction and theme.
Over time, I realised from my reading of blogs about blogging that there are blogs which attract me and there are those which made me laugh and to return no more. There seems to be some common traits in the successful blogs and common mistakes or weaknesses in the not-so-popular blogs. I believe I am not the only one to make such observations. If you are thinking about BaB, then do read this post to see if you are destined for success or failure.
It Starts With The Look
If you are serious about BaB, please give your site a professional look about it if you have not. It is embarassing to have a poorly designed site whilst trying to send a message or delivering a tip to your readers about the importance of having a good looking site. A poorly designed site could include a site which has broken links, tired-looking theme (you’ve seen it before), poor choice of colour, flashy animations galore and having auto-play music around. If you must dwell in BaB, take a look at the established sites and learn from how well-designed their blog is and adapt the same for yours.
The Name Is More Likely To Matter Than Not
Frankly, I am more attracted to blogs about blogging which come with a custom domain. Those which are hosted on Blogger or other free hosts are less likely to impress. If you have read enough from those who are successful in having a big readership, having a custom domain is important for branding. Having a custom domain indicates that you are taking blogging seriously enough to warrant investing your monies into it. Again, if you are blogging using a free hosting platform, do ensure that you do not commit the faux pas of advising your readers to buy a custom domain or hosting. Why should they do it if you do not?
Make The Name Memorable
As part of branding, select a memorable name for your blog. It can be your own name or something obvious like Daily Blog Tips or Super Blogging Tips. Tying in to the immediate paragraph above, imagine your blog’s url being dailyblogtips.blogspot.com or superbloggingtips.blogspot.com - kinda long to type or remember, doesn’t it? Make it short where possible. I have seen some blogs which contain 4 or 5 words plus blogspot.com. Seriously, be creative with your name for branding purposes.
Introduce Your Blog and Yourself
Don’t hide yourself. You won’t earn credibility as a blogger if you don’t have any page or information about who you are. For anonymity sake, perhaps you might prefer not to disclose your personal details or even your photograph. However, please at least write something about what your blog is all about and who is behind the blog. I usually give a thumbs down to blogs about blogging which does not give any information about who is behind the scenes. Read my post on how you can sell your blog with a good About page.
Keep Amount of Advertisements Decent
If you are BaB, your primary aim should be to impart ideas and knowledge with your readers. BaB is also a good way for you to build your branding as a competent blogger. If you are just starting out, keep those advertisements out of your blog. If you really must advertise, keep it to the barest minimum and choose your advertisements wisely. Unless you are an established blogger with a decent amount of traffic, you will barely make money placing advertisements on your blog - if at all anybody wants to advertise on your blog. Wait! Did I hear you mumbling about the JohnChows out there? Well, he has the traffic to impress his advertisers that they are willing to come in flocks to advertise on his online real estate. And he continues to dish out posts which his readers crave for so much so that his readers are “blinded” to the ads. That makes him different.
The Truth About Google Adsense
If you take time to notice, most leaders in the BaB niche do not place Google Adsense on their blog. The reason is simple - readers rarely click on them. Readers come to read about how to improve their blogging skills and share ideas or knowledge through comments. They are not there to look for products or services. Google Adsense do better with blogs or websites which contain information about products or services. It is common knowledge that the click thru rate for BaB is low. So, don’t stuff your BaB site with Google Adsense all over the place. To be honest, Google Adsense does not work for all sites. It is not as simple as placing the codes and waiting for money to roll in. If it was that simple, we are all rich and can do away with our full time job.
It Is Risky
BaB is risky business. It is risky because there are thousands, if not millions out there who are competing to write about the latest technique or news about the BaB. If your blog also contains tips on making money through blogging, the risk is doubled. Therefore, you need to be up-to-date with your tips, tricks and advises. For example, let’s talk about paid posts. Most people would have already heard about Google penalizing sites which sell paid posts or reviews or even text link ads. If you are going to get all excited about sharing some money making tips which include doing paid reviews or text link ads, do add a caveat that doing so might run foul of the giant of search engines and get your site de-indexed. Be responsible with your advises, tips and tricks. Otherwise, you will immediately lose credibility amongst those who are better informed.
If you are a blogger who blogs about blogging, share your other experiences here for the benefit of others.
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Don’t blog about blogging. Don’t blog about making money blogging. Period. I have even steered blogigs into another path. It’s a total waste of time having a meta blog unless you have plenty of fresh ideas like dosh dosh or copyblogger.
Somehow I think this niche is over-saturated. There are too many out there, blogging about the same thing. When something new comes up, twenty of these bloggers churn out the same entries. I do agree with Ah Pek; unless you have an edge over these bloggers, it’s best to stick to another niche.
Ah Pek : If it’s a hobby, it shouldn’t be a waste of time. Depends what one looks for
Tine : Er…so, what shall I do with this blog? LOL!
At first I wasn’t going to leave a comment because it said… “Intelligent Replies”, lol
I was just passing by and thought I would add my two cents.
The blog about blogging is definently over saturated.
All the best
Wolfbernz
Wolfbernz : It may be oversaturated but there is still a demand nonetheless