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It Does Not Matter When You Post

Enter to publishSome bloggers recommend that the best time to publish a blog post is on Monday or Tuesday, supposedly because that’s when most people check out blogs after a weekend away. True perhaps because from my own experience, traffic seems to be at its highest on Monday - Tuesday and slowly tapers off towards the weekend. The number of feed subscribers also seem to follow the same pattern. Notwithstanding what these bloggers recommend, I would like to offer an alternative view that it does not matter when you post. Post any time and any day that you like.

 

Contents

People are attracted by what’s written in a blog. When you have brought about a reputation as someone who writes useful and helpful posts or entertaining stuffs, your readers will still come back to your blog regardless which day you publish your post. Create a hunger in them and they will keep coming back. Some loyal readers return daily or frequently in a week to see if something is new. It does not affect these readers the time and day of the week that you publish your post.

 

Search Engine

If your blog targets readers from the search engines (all you bloggers who care about SEO would know what I mean), you should concentrate more on the right kind of words and phrases to publish than the time and day to publish your post. I still get incoming traffic from search engines to my blogs daily despite not publishing anything new. One good example would be my food blog at Delicious Asian Food which ranks highly on for some recipes and gets a decent amount of traffic from search engines daily, even on weekends!

 

Social Media

If your blog posts get voted in social media sites, you might get readers coming in at any time of the week. For as long as your posts continue to remain popular, the traffic would continue to flow in. For those whose old posts were stumbled by StumbleUpon users, these posts continue to get visitors totally independant on whether you posted something new on a Monday or Tuesday.

 

Feed Subscribers

As a feed subscriber to several sites myself, I will visit the sites which I subscribe to as long as something new is posted. It does not matter when the post was published - be it a specific day of the week. It only matters when a post is published as it will mean there is something new to read.

 

Blog Reading Overload

I would like to think that most people who read blogs also read many other blogs. After all, there are millions of blogs out there to choose from and it is highly unlikely that someone only reads one or two blogs. Which then brings to this:- If most blogs publish posts on a Monday or Tuesday, a reader would then be overwhelmed with so many posts to read across different blogs on that Monday or Tuesday. Then, a simple guess is that some of these blog posts would go unread as the reader becomes selective in the “better” posts to read. Would it not be better then to give these readers a break by giving them something to read over the other days of the week instead? You might very well get their focused attention instead. And why do I say this? That’s because I am a reader myself!

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. 08 Feb 08 | About Traffic, About Writing

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Intelligent Replies

  1. Witt | February 13th, 2008 at 7:06 pm

    Publishing on a Monday or Tuesday is just some silly notions concocted by bloggers. This is a good post from you and I fully agree with your reasoning. I have seen traffic spike on weekends which tells that sometimes a blogger read some nonsense from another blog and swallow everything - hook, line and sinker - and then write a post himself and pass on this silly notion.

  2. pablopabla | February 17th, 2008 at 9:15 pm

    Witt : I am glad to know that you think likewise.

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