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What Kind of Sites Benefit Greatly From Email Subscription

I have read about offering email subscriptions to readers but did not implement it on my sites until late December. The results were encouraging. There has been an approximately 10% increase in blog subscribers at my food blog in less than a month’s time and this is attributed to readers who subscribe via email. That blog now has 211 feed subscribers. Not here though. There is only 1 email subcriber todate since I enabled email subscription on this site in late December.

 

Without pretending to be a guru on feed subscription, my hazard guess is that certain sites will benefit from having email subscription made available. These sites are those which caters to those who are less savvy about RSS, casual but loyal readers and those seeking plenty of information or resources. Tech sites are less likely to fare that well in this department.

 

Honestly, I do not even know what RSS or that orange sign means until I have been blogging for about 2 months. What more to say those who do not blog (with no disrespect to their intelligence, of course)! I would say that a majority of my food blog readers are people who are out looking for a recipe (as evidently shown in my organic traffic trend). It is likely that they are more comfortable with the phrase “Email Subscription” or “Get recipes delivered to you by Email” than “RSS” or “Subscribe to my Feed”. The same perhaps for many other niche sites.

 

Put yourself in the shoes of your typical reader. Are they likely to be knowledgeable about the workings of RSS or would they be more familiar with emails than RSS? If their typical background is likely to be the latter, then you are losing out by not offering email subscription. You can, of course, write a short tutorial on how RSS works and how your readers can use it to read your blog but wouldn’t it be simpler with email subscription made ready and available?

 

If you are writing a non-tech related site, you should seriously consider making email subscription available to your readers. Just sign up with Feedburner.Com and copy the code to your blog. This does not mean that if you are authoring a tech related site, you should not make email subscription available. But the former stands to benefit the most in terms of gaining new readers.

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. 12 Jan 08 | About Traffic

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Intelligent Replies

  1. Wayne Liew | January 12th, 2008 at 5:52 pm

    I thought you are writing about opt-in e-mail subscription when I read your title. I don’t know about RSS but I have to say that collecting e-mail addresses with a site is an important thing to do if you want to make money via Internet marketing. This little opt-in box is what I will try to integrate in a new blog design.

    For me, I don’t quite see the significance of having a e-mail RSS subscription BOX in my sidebar since there’s not much space allowed (everything wanted to be above the fold these days). Thus, I only provide a link to the box. 7 e-mail subscribers only out off the 100 and it sure wipe out the need for the box I guess.

  2. pablopabla | January 13th, 2008 at 2:05 pm

    Wayne : Yes, this post seeks to give the idea that tech related blogs (even blogs like yours and mine here) would not benefit as much as other blogs by offering email subscription for the simple reason that most of readers in tech related blogs are probably familiar with RSS.

  3. Adino | January 14th, 2008 at 11:04 am

    Good idea. Personally I wouldn’t want any more emails flooding my inbox but I’d try anything to make it easier for regular readers at my blog!

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